“In 1968, The Beatles traveled to Rishikesh, India, to meet Maharishi Mahesh Yogi. He introduced them to Transcendental Meditation, an alternative to psychedelic drugs as a tool to attaining higher consciousness and boosting creativity. The long meditation sessions resulted in recording the White Album, one of the most creative records ever produced… PURPLE MANTRA is an olfactory experience designed to bring the pleasurable feeling of inner calm into your daily life. Allow it to amplify the voice of Intuition and quieten everything else.” – Dr Mike, Founder of Room 1015
NOTES
Top: Lavender, Freesia, Pink Berries
Middle: Iris, Floral Transparent, Clary Sage
Base: Incense, Myrrh, Ambroxan, Musk
PERFUMER
Serge De Oliveira
HOW IT WEARS
Purple Mantra announces itself with herbal clary sage, lavender and hints of the incense and myrrh to come. After a little while, the softly sweet pink berries, freesia and waxy iris come out in a pleasant swirl. The base however is all about the incense, resins and musks. The dry down smells like you’ve been in a room burning the most exquisite incense and it has become embedded in your skin. The longevity of this fragrance is excellent – around 6-8 hours on the skin.
LORE LOVES
We love how natural Purple Mantra smells without compromising complexity. It isn’t a simple incense scent, but incense is the star of the show. It’s calming, grounding and hugs the skin in a magical, purple cloud. It smells as if one of Jimmy Hendrix’s guitar solos was bottled – raw, organic and primal.
ABOUT THE BRAND
Room 1015 is a fragrance line unlike any other. Founded by Michael Partouche a.k.a. Dr Mike (a doctor in pharmacology, turned guitar player then visionary) this brand is all about the connection between scent and music.
The name is dedicated to the hotel on Sunset Boulevard in L.A. called the Continental Hyatt House, but better known as the “Riot House”. In the 1970s, its rooms were graced by the likes of The Who, The Doors, The Rolling Stones and Led Zeppelin – who, like any self-respecting rock band did in the 70s, partied there until the walls shook. Keith Richards made Room 1015 famous (or infamous) by dropping a TV out of the window whilst his bandmate rode a motorcycle up and down the hallways.
So, the ethos of Room 1015 is all about trashing the hotel room of life. It’s about nostalgia for that period of freedom, sexual liberation, creative explosion, achievement of a “higher” consciousness (wink) and most importantly – rock ‘n’ roll.
Each Room 1015 fragrance is inspired by a pivotal moment in rock history – whether it’s the birth of British punk, the sex and drug revolution of the late 60s, The Beatles going to India for the first time, the groupies who lurked on Sunset in the 70s, or the scent of a tattoo parlour where your favourite band member got inked. Each scent has been designed to transport you there, and make you feel a part of it in the same way the music of that time does.
For that reason, each scent has a playlist to accompany it, which can be found here.
FREE RETURNS
Love your fragrance or return it for free. Learn more about The Lore Promise here.
