Dirty Hinoki takes us into the Japanese forest. Imagine taking a slow, deep breath whilst standing amongst ancient Hinoki cypress trees on Yakushima Island, just off the south coast of Japan. This scent is inspired by the traditional Japanese practice of forest bathing, or Shinrin-Yoku (森林浴). Much like forest bathing, Dirty Hinoki is designed to give you a multi-sensory experience, to help clear your mind of busy thoughts and to open your soul up to the beauty of nature surrounding you. Hinoki’s proven ability to alleviate anxiety and depression and soothe the nervous system makes it an especially powerful companion when we need to take a break from our busy lives and remind ourselves of our primeval connection with the woods. A gentle, meditative and immersive Japanese forest bath in a bottle. The perfect escape!
NOTES
Top: Lemon, Cedar, Nutmeg, Thyme, Pine
Middle: Hinoki, Cypress
Base: Elemi, Wormwood, Fir Absolute, Ambrettolide, Balsam, Frankincense
PERFUMER
Douglas Little
HOW IT WEARS
Dirty Hinoki opens with the aromatic freshness of a cool woodland breeze. The crisp lemon note with aromatics and pine notes; slightly green tones with woods and a hint of smoke round this fragrance into a perfectly balanced outdoorsy fragrance. Woody but without the heaviness that can sometimes accompany rich woods, Dirty Hinoki feels weightless on the skin and uplifting for the soul, lasting 6-8 hours on the skin.
LORE LOVES
We love this soft and soothing blend of notes to transport us to the tranquility of a silent forest. The cooling shade from the giant trees creating a gentle shiver as your skin is cooled. The expansive grandeur of nature surrounding both the mind and the soul. A hypnotically calming fragrance that really captures that calm of nature with its notes. We love to layer this with Bergamusk, also from Heretic, for an enlivening twist, however worn solo, Dirty Hinoki stands alone as a wondefully aromatic and woody masterpiece.
ABOUT THE BRAND
Heretic – one who does not conform to the ideals or opinions of the masses; one who follows their own path.
Created in 2016 in New York by Douglas Little, Heretic is a natural, artisan, small batch fragrance collection. Based on the mysterious, sensual and feral aspects of nature, Heretic began with a conscious choice to do things a little differently. Provocative, challenging, unapologetic, visionary and beautiful – Douglas Little has created a rare, unusual and comprehensive collection. As Heretic boldly disrupts the status quo of the fragrance industry with their radical transparency, their fragrances delve into the esoteric world and the realms of homeopathy, ayerveda, and herbology.
Douglas made the choice to work with entirely natural materials – essential oils, concretes and absolutes (blended in non GMO, organic grape and sugarcane alcohol) using traditional perfumery techniques. Believing that nature gives us sexy and erotic scents, the Heretic perfume collection creates unique depth and complexity.
“Natural fragrances are much like wine in that you can detect nuances of the plant, the soil, and its surroundings. They have characters that cannot be achieved with synthetic copies. These fragrances are alive, they create an olfactory fingerprint” – Douglas Little.
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