Jade and Jess here! Happy International Women’s Day. What a fabulous day to celebrate our female-owned, led, and run business. We are so grateful for all of the amazing women who support us and help keep Lore running. Today we’re talking about why we do what we do. And in a few days, we’ll hand it over to our incredible team so stay tuned for that.

As we gear up for the fragrance frenzy that is International Fragrance Day 2023, we wanted to take a moment to catch up. To those of you who are new here, welcome! We are so humbled that you have chosen to jump on board this scented adventure with us. And to those who have been here a while, thank you. We are always so grateful to have created the most incredible community at Lore.

This Is Us

We are in year 6 of Lore and we passionately love what we do. The love of fragrance runs deep over here! The connections, emotions, memories, stories, there are so many reasons to love fragrance. For us, it’s really about the connection, that moment you can see in someone’s eyes that they have been transported to another time, place or dimension with a sniff.

Click here to watch the story of Lore so far.

The Closest Thing We Have To Time Travel

Nothing else comes close to the memories connected to fragrance. Music and taste is up there, but they aren’t connected to the part of your brain that is also connected to memory. But our olfactive sense (smell) is!

Why Lore?

Lore truly is an exceptional space that we have put our heart and soul into creating. We put a little spunk into our scent and our story-telling and our drive is to make the world of perfumery fun and playful, inclusive and educational.

We believe that fragrance is something that can and should be enjoyed by everyone; there’s no need for exclusivity or pompous attitudes. Don’t you agree that snooty rules, secrecy and pretentious attitudes take the fun outta something that should be an absolute expression of who you are?

And that’s what fragrance is – an extension of who you are. Another reason why we love it so much.

Get To Know Us

Now that you know why we love fragrance, we thought that we’d delve a little deeper to get to know us. But keep it fun! So here goes…

First fragranceyou owned

Lil’ 13 year old teeny-goth Jade was known to douse herself in essential oils from the local crystal shops in Newcastle… First “proper” fragrance was, from memory, Baby Doll by YSL. I remember never really falling in love with a particular fragrance back then. I always thought everything just smelt like ‘perfume’. It wasn’t until I discovered the world of niche fragrance that I truly fell in love!

Kookai Oui-Non circa 1993, we’re talking prepubescent Jess wearing a way too old fragrance that I didn’t even like the scent of, but I really liked the idea of wearing, so ya know, doused myself in it and considered myself the most fabulous 11 year old in suburbia.

First memory of scent

Whenever I smell Jasmine, I am taken straight back to my childhood. Playing with my sister at my Nanna’s house, where the fence was covered in gorgeous Jasmine vines and the whole yard smelt of it! Like most young girls, we would make perfume from flowers we found from the garden, crush them into our Nanna’s vintage glass bottles filled with water and make her and our Mum wear them!

The usual childhood pastime of crushing flowers in the garden with friends, adding water and letting them marinade until they smelt hideously bad then calling it ‘perfume’. 😉 And also the fragrances that my mum wore, particularly the Gaultier onesas I really just loved thoseiconic bottles.

Fragrance you’ve worn all summer

Juliette Has A Gun’s Superdose, it has been my go-to scent since being on maternity leave and I just can’t go past it at the moment. It is earthy and woody on my skin but not too overpowering for baby snuggles!

Not A Perfume Superdose

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I’ve gone back to the effervescent, rose-y joyousness that is Lubin’s Grisette and I’m also loving Trudon’s Deux a lot this summer. Those green,damp, earthy grassy notes have been as good as a refreshing drink to cool me down on a hot summer’s day.

Grisette

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Deux

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What are you most excited about launching in the coming months?

Room 1015’s Sonic Flower. I just tried a sample this week and am LOVING. We all agree it has a Superdose-esque vibe to it, hence my instant attraction. But trust me, you need to spritz this. Also, the new BDK range, in particular Rouge Smoking, sweet, musky and powdery vibes with hints of cherry, pink berries and vanilla!

Room 1015’s Sonic Flower. It’s inspired by the women of rock, and I cannot wait to try it!

Favourite scent launched at Lore in 2022

Room 1015’s Cherry Punk! It was the first new fragrance I tried while on maternity leave and it was an explosion of tart cherry mixed with earthy leather. A match made in fragrance heaven!

Cherry Punk

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Matiere Premiere’s French Flower is just insanely gorgeous. It takes my love of tuberose and marries it with the fresher tones that I have strangely been craving since having a kid so it is just absolute perfection for me.

French Flower

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Favourite note

Rose, Violet, Ambroxan… ahhh cannot choose!

Tuberose, almond

Floral or spicy?

Both!

Floral

Earthy or sweet?

Earthy with a touch of sweetness!

Earthy

Citrus or woods?

Woods

Both please, in the same scent.

Green or red?

Red

Lipstick or eyeshadow?

Lippie all the way!! I love eyeshadow too, but just don’t feel myself without a bold lip!

Depends on my mood because both are fun!

Classic or modern?

It depends on my mood, love them both at times!

A bit of both.

Most heartbreaking discontinuation?

L’Artisan’s Mirabilis. I. Just. Can’t! I bought as many bottles as I could when we heard the news! I will eventually get over it… I think.

Robert Piguet’s Calypso,my bedtime fragrance. One of the most glamorous and sexy earthy roses to cross my path.It is the ultimate vintage sex kitten fragrance to me, so yes, I am on the hunt for my new scent that captures this vibe.

Scent you’ll be wearing on IFD

I haven’t had a chance to really discover the Matiere Premiere range so I think Radical Rose will be my SOFD! Romantic and pretty, and it has such a gorgeous story behind it. I think it’s perfect for a day celebrating fragrance!

Radical Rose

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A newbie from the BDK range. I’m so excited for this launch. Probably Gris Charnel as it’s a gorgeous autumnal fragrance.

Gris Charnel

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What scent makes you think of each other?

Nasomatto’s Narcotic V. Anything tuberose really! But this fragrance was her go-to when we first started Lore and can I tell you…it smells soooooo good on her!

Narcotic V

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Juliette Has A Gun’s Superdose. A giant, delicious smelling fragrant-cloud going wherever she does!

Not A Perfume Superdose

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Aww! So that’s us!

We can’t wait to also get to know you better! And next week we’ll be spotlighting our incredible staff so stay tuned for that.

Find us on socials!

If you enjoyed this, we highly recommend that you head over to our Instagram and enjoy some more of that fun fragrant content. We also just launched Tiktok, so you can listen to our fragrant rambles there as well.

Thanks again for your support and sending all of our love to you.

Jade & Jess